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If you think sustainability is just about the environment, then you may be surprised. Sustainability is something that we as a company have strived to understand more over the years, even as our hometown – the city of Grand Rapids, Michigan – has become one of the greenest communities in the United States.

Brands are meant to communicate values and make bold promises. Great brands proclaim aspirational values that can inspire customers to lifelong loyalty. At the recent Corenet Global Summit of corporate real estate executives, I presented a strategic framework for delivering the corporate workplace as a great hospitality brand.

Across all industries, we’re seeing an increased focus on wellbeing. Some believe it’s driven by the increased cost of healthcare. Others point to an increased awareness of health thanks to the ubiquitous amount of information available to consumers.

As the trend of remote and mobile working continues to grow, it’s important for organizations to allow their employees to make personalized choices about the technology they use in remote and mobile settings. That’s why BYOD – or “bring your own device” – has become an essential element in how we work.

Everyone agrees. Collaboration is more important than ever to help solve complex business problems and drive innovation in today’s globally competitive environment. And collaborate we do.