Delivering the Workplace as a Hospitality Brand

Brands are meant to communicate values and make bold promises. Great brands proclaim aspirational values that can inspire customers to lifelong loyalty. At the recent Corenet Global Summit of corporate real estate executives, I presented a strategic framework for delivering the corporate workplace as a great hospitality brand.

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The Challenge of Collaboration

Everyone agrees. Collaboration is more important than ever to help solve complex business problems and drive innovation in today’s globally competitive environment. And collaborate we do.

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